Leading a Successful Real Estate Business
The global real estate industry contributes more than 10% of global GDP; buildings also contribute around half of all global carbon dioxide emissions. Real estate comprises around 50% of the world's assets by value and 10% of the value of all pension and savings funds. Ultimately, real estate assets provide security for some 70% of all bank lending. Successful leadership of this important industry is challenging, and requires thoughtful and well-prepared individuals.
Who is the programme for?
This programme is aimed at senior executives, partners and aspiring leaders in the real estate and built environment sectors.
New White Paper
Real estate leadership: issues and challenges - download (PDF-391 KB)
Professor Andrew Baum, Professor John Ratcliffe, Ana Silva
The purpose of this research study is to understand more about leaders of the real estate industry.
Programme content
- What will define success in your business in the next 10 years?
- The sustainable business agenda
- The real estate environment
- The business plan, defining strategies for success, analysing risks and opportunities
- Organisational planning and incentive structures
- Modern real estate marketing
"The course stretches people beyond their experiences so far and gives them a superb insight as to life at the next level, what it takes to get there as well as what is expected of them."
- Bryan Laxton, CEOUK, Cushman & Wakefield LLP
Benefits to the Individual
- Discover and develop your leadership style
- Learn how to grow a business through international relationships
- Understand the link between sustainability, brand value and business success
- Develop your capability to drive change in the organisation
- Understand the role of modern marketing in the real estate business
Benefits to the organisation
Participants will develop a greater understanding of the changing environment and what it means for global real estate success, and be better equipped to develop successful business strategies based on an informed analysis of risks and opportunities
'Reading's unique real estate tradition, Henley's strengths in leadership and strategy and the rapidly evolving external environment make Henley the natural place to develop the skills of the next generation of real estate leaders.'
- Alan Froggatt, former Chief Executive, EMEA, CB Richard Ellis
* Note: Prices include all residential costs, but exclude VAT