Developing Insight-Led Commercial Strategies
How market-focused is your commercial strategy - and how do you use it? Is it a 'living' tool - do you and your management team refer to it regularly or is it a document done once a year then consigned to a shelf? Is it - and perhaps all the decision making in your organisation - based on facts or does the highest paid opinion tend to prevail? And finally, does the organisation believe in it or does it lack credibility?

This programme enables leaders to create commercial strategies that are based on market-insight, that challenge and support the corporate strategy and ensure every individual can identify their role in the success of the business.

Programme director: Jeff Callander .

*including residential costs

Who is it for?

Board members, senior executives and existing and future leaders of all disciplines who want to drive their business on commercial reality and fact-based decision-making and who are looking for effective tools and techniques to help them compete.

Content

Developing Insight-Led Commercial Strategy is less theory and more intellectual challenge. Less framework and more creative thinking. Less pontificating and more facts. It offers you three days to kickstart a process of strategic review that will help you and your organisation to find the competitive edge you need in this tough environment. For those whose business is doing well, this process might just help to keep it that way.

• Developing a commercial strategy - why it's important.
• What does your company really sell? How do you know?
• Leveraging market insight to create a competitive strategy
• Customer intimacy - using customer expectations to your advantage.
• Successfully focusing the organisation to deliver the commercial strategy.

Benefits

Benefits to the individual

Board members and senior executives will benefit from new tools and concepts that enable them to drive their businesses forward on fact-based, realistic strategic foundations and to engage more effectively with the people that help to deliver those strategies.

Benefits to the organisation

Organisations will benefit from leaders that can create and drive an externally-focussed organisation where all functions concentrate on building longer-lasting competitive products and services that translate into a more profitable and sustainable business.