The Strategy Programme
Can you summarise your company's strategy in 40 words or less? Most executives can't - and consequently neither can anyone else in their organisation. The Strategy Programme at Henley draws on the newest insights in strategic thinking to help you, the executive, develop a deep understanding of the competitive essence of strategy - and to not only craft a winning strategy, but also to translate it to action for rapid return.

Programme director: Professor George Tovstiga.

*including residential costs

Who is it for?

Senior leaders and managers who:

• want an up-to-date, comprehensive perspective on strategy and strategic management
• wish to improve on their strategy knowledge, skills and techniques
• have recently, or are about to, move into new positions that demand expertise in and knowledge of strategic management.

Content

• What is our external competitive environment and how is it changing?
• What is our own basis of competitiveness and how is it changing?
• Who are our customers, what are their needs and how are both changing?
• What is our unique competing space and how will that alter in the future
• How do we get our organisational act together to make our strategic plans into reality
• The strategy clinic offers an opportunity for one-to-one coaching on your organisations specific strategic issues

Benefits to the individual

• Return to your own organisation with fresh new insights and transferable know-how for staying ahead of the curve and achieving superior strategic performance.
• Take the opportunity to bring along and resolve a specific strategy dilemma from your organisation with coaching from strategy faculty.
• Develop practical, up-to date strategy skills you can apply directly in your own strategy work.
• An opportunity to network with other participants on the programme forming a valuable community of practice.

Benefits to the organisation

The strategic thinking process that forms the basis of this three day programme draws on current thinking in the field of strategic management today. Benefits to the organisation are immediate: participants are encouraged to bring along a strategic case and problem, which forms the basis for application of strategy theory, concepts and approaches, seeing the issue through to its resolution. Participants are encouraged to draw on the expertise of strategy faculty.