The John Madejski Centre for Reputation

The John Madejski Centre for Reputation, founded by Professor Keith MacMillan, is a dedicated research centre based at Henley Business School, one of Europe's leading business schools.

The Centre is sponsored by Sir John Madejski OBE DL. Among his many responsibilities Sir John is Deputy Lord Lieutenant of Berkshire, Chairman of Reading Football Club and Chancellor of the University of Reading.

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Objectives of the Centre

Based on 8 years of academic research with over 10,000 stakeholders, the John Madejski Centre for Reputation helps businesses to:

• Improve corporate reputation among customers, suppliers, employees and other stakeholders.
• Demonstrate and report corporate responsibility and sustainability.
• Improve corporate governance by measuring and reporting on intangible assets, such as stakeholder relationships, impact of HR management, marketing and community involvement

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