Dr Peter Miskell
International Business and Strategy
Senior Lecturer in Business History, Faculty Director of Teaching and Learning
Faculty Director of Teaching and Learning
Email: p.m.miskell@henley.reading.ac.uk
Telephone: +44 (0) 118 378 5059
Location: HBS 149, Whiteknights campus
Peter Miskell joined the University of Reading in 2001, and has been a Senior Lecturer in Business History since 2007. Prior to joining the University, he worked at Unilever, where he was involved in a major research project exploring the firm's corporate history since the 1960s. Peter has taught and researched various aspects of international business, with a particular focus on the evolution of multinational firms in the twentieth century. Since 2008 he has acted as Faculty Director of Teaching and Learning for Henley Business School, with responsibility for quality assurance and enhancement for all qualification programmes.
By area: Business History, Multinationals
By industry: Fast Moving Consumer Goods, Film Industry, Creative Industries
By geography: International
As the Faculty Director of Teaching and Learning (FDTL) for Henley Business School, Peter Miskell is responsible for maintaining and enhancing quality management processes for all programmes across the Faculty, as well as promoting good practice in learning and teaching.
Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938
Jones, G. and Miskell, P. (2007) Acquisitions and firm growth: creating Unilever's ice cream and tea business. Business History, 49 (1). pp. 8-28. ISSN 1743-7938
Miskell, P. (2006) "Selling America to the world"? The rise and fall of an international film distributor in its largest foreign market: United Artists in Britain, 1927-1947. Enterprise and Society, 7 (4). pp. 740-776. ISSN 1467-2235
Jones, G. and Miskell, P. (2005) European integration and corporate restructuring: the strategy of Unilever, c.1957-c.1990. Economic History Review, 58 (1). pp. 113-139. ISSN 1468-0289
Miskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782
2010 Peter Miskell, 'Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains', in T. Lopes and P. Duguid (eds.), Trademarks, Brands and Competitiveness (Routledge: New York and Abingdon, 2010), pp. 215-233.
Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009
Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In: Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254