Dr Chris Phillips

Marketing and Reputation

Senior Lecturer in Enterprise & Economic Development

Director of Studies for Marketing and Reputation, Programme Area Director for Pre Experienced MScs in Marketing, Business and Management

Email: c.b.phillips@henley.reading.ac.uk

Telephone: +44 (0) 118 378 5041

Location: Whiteknights campus

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Dr Chris Phillips is an industrial development economist who has worked with small businesses, Government Ministries and Non-Government institutions including UNDP, ECA, DFID, ADB in Africa for many years. In her teaching role she has been responsible for successfully developing and teaching both MSc and UG programmes. Working in Partnership with O2 Telefonica Chris has developed a very successful summer placement scheme for undergraduate students that provides our students with a unique opportunity to experience working in a truly marketing led organisation. For the last five years Chris has developed an interest in Marketing. She is currently the Programme Director for Pre Experience MSc s in Marketing, Business and Management, and Director of Studies for Marketing and Reputation.

By area: Small and Medium Enterprises, Supply Chains, Marketing

By Industry: Manufacturing, Telecoms

By Geoography: Africa,

Programme Area Director for Pre Experience MScs in Marketing, Management and Business

Programme Director for Marketing and International Management (MSc)

Module convenor for Principles of Marketing (Msc), Business to Business Marketing (MSc) and Market Research (Msc)

Phillips, C. and Bhatia-Panthaki, S. (2007) Enterprise development in Zambia: reflections on the missing middle. Journal of International Development, 19 (6). pp. 793-804. ISSN 1099-1328

Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 0954-1748

Garforth, C., Phillips, C. and Bhatia-Panthaki, S., eds. (2007) DSA 2006 annual conference: The private sector, poverty reduction and international development. Journal of International Development (special issue), 19 (6). Wiley.

Colleagues | Marketing and Reputation

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