Dr Kevin Money
Marketing and Reputation
Associate Professor of Reputation
Director of the John Madejski Centre for Reputation
Kevin is the Director of The John Madejski Centre for Reputation. Kevin teaches on the MBA programme and Henley's flagship Advanced Management Programme in areas of Reputation, Responsibility, Teams and Leadership. He also supervises DBA and PhD Research Associates. Kevin the Director of The Positive Psychology Forum – an organisation that applies advances in psychology to help individuals and organisations improve their performance through a process of reflection on success and failure. Interventions include high-performance coaching, organisational and personal 360 degree feedback and behavioural mapping. Kevin is also a fellow of the Sunningdale Institute and a non-executive director of several organisations, including iSolon and NICRO Trust. Kevin is a Chartered Psychologist, a member of International Association of Business and Society and Academic Board Member of The European Association of Business in Society. He is also a former editor of the Journal of General Management and Manager Update and has acted as a consultant to major companies and voluntary organisations in the UK, USA and South Africa.
Subject expertise: Reputation, Corporate Responsibility Positive Psychology, Team Working High Performance Coaching Leadership Teams.
By area: Reputation, Corporate Responsibility Positive Psychology, Team Working High Performance Coaching Leadership Teams
By industry: Multinationals, Charity Sector Services, Oil and Gas, Consumer Products
By geography: Europe, Africa, Asia, Latin America, North America
Reputation and Responsibility tutor on the MBA
Reputation and Responsibility tutor on the AMP
Hillenbrand, C., Money, K. and Pavelin, S. (2011) Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company: lessons for how good reputations are won and lost. Journal of Business Ethics. ISSN 1573-0697 (In Press)
Hillenbrand, C., Money, K. and Ghobadian, A. (2011) Unpacking the mechanism by which corporate responsibility impacts stakeholder relationships. British Journal of Management. ISSN 1467-8551 (In Press)
Money, K., Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803
Money, K. G., Hillenbrand, C., Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501
Money, K. G., Hillenbrand, C. and Hunter, I. (2010) Modelling bi-directional research: a new approach to stakeholder theory. Journal of Strategy and Management. ISSN 1755-425X (In Press)
Hillenbrand, C. and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582
Money, K., Hillenbrand, C. and Da Camara, N. (2009) Putting positive psychology to work in organisations. Journal of General Management, 34 (3). pp. 21-36. ISSN 0306-3070
Hillenbrand, C. and Money, K. (2007) Corporate responsibility and corporate reputation: two separate concepts or two sides of the same coin? Corporate Reputation Review, 10 (4). pp. 261-277. ISSN 1479-1889
Hillenbrand, C. and Money, K. (2007) So messen Sie, ob sich Gutes lohnt. Harvard Business Manager. pp. 36-44.
Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-32. ISSN 0306-3070
MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. (2005) Reputation in relationships: measuring experiences, emotions and behaviors. Corporate Reputation Review, 8 (3). pp. 214-232. ISSN 1479-1889
MacMillan, K., Money, K., Money, A.H. and Downing, S. (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory. Journal of Business Research, 58 (6). pp. 806-818. ISSN 0148-2963 (special section 'The nonprofit marketing landscape')
Money, K. and Gardiner, L. (2005) Reputational management: ignore at your own peril. Handbook of Business Strategy, 6 (1). pp. 43-46. ISSN 1077-5730
MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. (2004) Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility. Journal of General Management, 30 (2). pp. 15-42. ISSN 0306-3070
McCalla, R., Ezingeard, J.-N. and Money, K. (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6 (2). ISSN 1566-6379
MacMillan, K., Money, K. and Downing, S. (2002) United Kingdom: best and worst corporate reputations — nominations by the general public. Corporate Reputation Review, 2002 (4). pp. 374-384. ISSN 1479-1889
Money, K., Hillenbrand, C. and Downing, S. (2011) Reputation in relationships. In: Helm, S., Liehr-Gobbers, K. and Storck, C. (eds.) Reputation management. 1st edition. Management for professionals. Springer, pp. 75-90. ISBN 9783642192654 Money, K.,
Money, A., Downing, S. and Hillenbrand, C. (2007) Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory. In: Sargeant, A. and Wymer, W. (eds.) The Routledge companion to nonprofit marketing. Routledge, London, pp. 28-48. ISBN 9780415417273
Hillenbrand, Carola; Money, Kevin and Pavelin, Stephen (2010) Stakeholder-defined Corporate Responsibility for a pre-credit-crunch financial service company. Lessons for how good reputations are won and lost. Academy of Management Conference, SIM Division, August 2010.
Hillenbrand, Carola and Money, Kevin (2010). Building trust and positive intent among customers and employee through corporate responsibility. Academy of Management Conference, SIM Division, August 2010.
DaCamara, Nuno, Money, Kevin and Hillenbrand, Carola (2010). The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. 18th International Colloquium in Relationship Marketing, Henely Business School, University of Reading.
Hillenbrand, Carola & Money, Kevin (2009). Adapting the Strengths and Virtues approach to develop a measure of Strength Expression and Match for Managers – A UK Perspective. Symposium at the First World Congress on Positive Psychology, Pennsylvania, June 2009.
Rose, Susan; Hillenbrand Carola and Money, Kevin (2009).Corporate identity and the missing link to corporate reputation. Paper presented at the Corporate Branding Conference, Cambridge, UK, August/September 2009.
Hillenbrand, Carola & Money, Kevin (2009). Exploring Characteristics of B2B Partnerships that can bring Societal Benefits. Annual Meeting of the Society for Business Ethics. Chicago, August 2009.
Money, Kevin; Hillenbrand, Carola & Da Camara, Nuno (2009). The application of drive theory to Reputation Management. 13th International Conference on Reputation, Brand, Identity and Competitiveness, Amsterdam May 2009.
Hillenbrand, Carola & Money, Kevin (2008). A behavioural schema to the impact of Corporate Responsibility on customer and employee relationships. A paper presented at the annual meeting of the International Association for Business & Society (IABS), in Tampere, Finland (June 26-29).
Hillenbrand, Carola & Money, Kevin (2008). Customer and employee beliefs about Corporate Responsibility. A paper presented at the annual meeting of the International association for Business & Society (IABS), in Tampere, Finland (June 26-29).
Hillenbrand, Carola & Money, Kevin (2008). Responsible Marketing Strategies: New Challenges and Opportunities. Academy of Marketing Science Annual Conference, Vancouver, Canada (May 2008).
Money, Kevin; Rose, Susan and Hillenbrand, Carola (2008). Where does Corporate Branding end and Reputation Management begin? 12th International Reputation Institute Conference, Beijing, China (May 2008).
Money, Kevin and Hillenbrand, Carola (2007). Towards a framework for using corporate responsibility in the governance of organisations. Paper presented at the EABIS 6th Annual Colloquium held at ESADE September 20-21.
Money, Kevin; Schepers, H. and Hillenbrand, C. (2007). Are CSR and Corporate Governance Converging? A view from boardroom directors and company secretaries in FTSE100 companies in the UK. Paper presented at the EABIS 6th Annual Colloquium held at ESADE September 20-21.
Hillenbrand, Carola and Money, Kevin (2007). Corporate Responsibility and Corporate Reputation: Two separate concepts or two sides of the same coin? Paper presented at the 8th Annual conference of the International Association for Business and Society (IABS), May 31 to June 2nd Florence, Italy.
Hillenbrand, Carola and Money, Kevin (2007). Advising the practitioner: How academics can shed light on the “What, how and why of Corporate Responsibility.” Paper presented at the 8th Annual conference of the International Association for Business and Society (IABS), May 31 to June 2nd Florence, Italy.
Downing, Steve; Money, Kevin and Hillenbrand Carola (2007). Understanding the stories that stakeholders tell: The impact of experiences on stories and emotions. Paper presented at the 8th Annual conference of the International Association for Business and Society (IABS), May 31 to June 2nd Florence, Italy.
Money, Kevin and Hillenbrand, Carola (2006). Beyond Reputation Measurement: Placing Reputation within a model of value creation by integrating existing measures into a theoretical framework. Paper presented at the 10th International Conference of the Reputation Institute: Reputation, Image, Identity and Competitiveness in New York May 2006
Hillenbrand, Carola and Money, Kevin (2006). Towards a Quantitative model of Heterogeneity in Stakeholder Expectations of Corporate Responsibility: An Application of Latent Class Analysis. Paper presented at the 17th Annual conference of the International Association for Business and Society (IABS) , March 22-26 Merida.
CEO Brain Bank Research with CINN at The University of Reading.
Nuno DaCamara: Measuring Corporate Reputation through Organisational Emotional Intelligence
Nicola Swan: Corporate Responsibility in an Indian Context
Roger Hayes: Linking Public Relations and Public Dimplomacy
James Robey: The business case for sustainability