MBA Electives
Brand and Reputation Management
Here you will learn about branding from theoretical, conceptual and practical perspectives, critically evaluate strategic themes in brand development and management and understand the value of brands within the organisation.
Competitor Intelligence
Looking at current and emerging competitors, their behaviour and making effective strategic and operational plans to combat them.
Creative Problem Solving
We learn how creativity can be used to solve problems within organisations. This elective looks at overcoming blocks to creativity and techniques that can encourage individuals or groups to stretch or break their paradigms.
Customer Relationship Management Systems
How to manage customer information strategically. This elective takes a comprehensive view of information management, and includes coverage of technological and organisational factors.
Entrepreneurship
Participants learn how to develop the capability to be more entrepreneurial, or more able to support the entrepreneurship process, in privately owned small and medium sized businesses.
Innovation Management
Appreciate and understand state of the art thinking and practice relating to innovation; where innovation is viewed both in terms of a business process and as an outcome of that process
Intercultural Analysis
Understand differences between cultures as a key factor in determining the success of international business ventures.
Knowledge Management
Here we look at harnessing knowledge as a source of business energy to challenge many traditional management practices. We look at how successful organisations find, generate and leverage intellectual capital to completely rethink the way they align their people, processes and technology, on a global scale.
Leading the ICT Function
This elective looks at positioning ICT within the organisation and maximising its effectiveness. Here we look at how to direct and lead the ICT function's capability and resources, and develop and implement an integrated ICT strategy.
Managing Projects - Project Selection and Definition
This elective looks at the application of project management in different situations and explains the role of projects in achieving corporate strategy. It identifies the different stages of project management life-cycles, with their objectives, criteria for completion and requirements for transition to the next stage.
Managing the Project Based Organisation
This elective looks at the issues facing the management of project-based organisations, where products or services are bespoke, and the processes unique, novel or transient. It enables managers to analyse their management requirements and develop appropriate models for their organisation.
Relationship Marketing
This elective module explores the nature of relationships from a business-to-business and a business-to-consumer perspective. Using the tools of relationship marketing to identify, evaluate and develop a customer relationship management approach, delegates will design a brief to implement a Relationship Marketing programme within the IS structure of their organisation.
