This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine the critical role marketing strategy plays in developing competitive advantage for organisations, regardless of their size or the sector and region in which they operate.

You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.

Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry, with experience in businesses ranging from SMEs to multinational organisations, to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain an understanding of the strategies, challenges and opportunities facing business and marketing managers in product and services markets on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.

MSc Marketing and International Management focuses closely on areas including digital marketing, business to business marketing, marketing theory, marketing strategy and marketing management from a global perspective. It explores management in a broader context, looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from strategic management to international HRM.  

MSc Marketing and International Management is suitable for applicants with no direct specialist knowledge or experience in marketing and management and we welcome applications from recent university graduates from a wide range of disciplines. See entry requirements and how to apply.