Henley Alumni launches Marketing & Sales Special Interest Group
On Thursday 4th November 2010, Saatchi Design hosted the launch event of the Henley Business School Marketing & Sales Special Interest Group (SIG), founded to connect marketing and sales professionals across mediums, industries and geographies.
The inaugural event was hosted by Saatchi Design in Central London who kindly opened their doors to over 60 attendees who enjoyed a presentation by Moira Clark, Director of the Henley Centre for Customer Management and Professor of Strategic Marketing for Henley Business School.
Professor Clark took the floor offering a valuable presentation outlining the cultural shifts that have created a new customer for the 21st Century, examining the "perfect" customer experience (including the online space) and how to engage your people to deliver excellence across the customer journey.
Furthermore, Professor Clark has offered to make recent research reports published by the Henley Center for Customer Management available to attendees, which can be requested by filling in the form.
The Marketing & Sales (SIG) will grow its membership in 2011 offering a comprehensive platform for marketing industry professionals, including networking opportunities, forums to exchange industry intelligence, trends and best practice, as well as career resources.
The Chair and current Full Time MBA candidate Janus Kodadek said "I am pleased with the successful launch of this special interest group and look forward to building on the momentum that has been established thus far in providing a dynamic forum for marketing and sales professionals. There are several parties that I can't thank enough - Moira Clark and the Henley Centre for Customer Management, Saatchi Design for providing such a lovely venue for our event, Henley Business School and the Alumni Team for their tireless efforts in supporting and developing ongoing opportunities for Henley alumni globally."
In addition to the SIG webpage, the Marketing & Sales Special Interest Group offers the opportunity for members to connect through the LinkedIn group (Henley Marketing & Sales Professionals).
For more information or to join the group, please email: Janus Kodadek at jkodadek@gmail.com