Dr Susan Rose

Photograph of Dr Susan Rose

Deputy Head of Marketing and Reputation

Associate Professor in Marketing Management

  • E: susan.rose@henley.ac.uk
  • Greenlands campus
  • Marketing & Reputation
  • T: +44 (0) 1491 418898
  • LinkedIn
  • By Area: Branding, Reputation, Marketing, Stratgegic Marketing, Marketing Planning, Consumer Behaviour, Customer Management, Customer Experience, Online Customer Experience, Online Shopping, Internet Marketing, Information Search, Online Customer Behaviour, Business Coaching

Susan Rose is an Associate Professor in Marketing Mangement at Henley Business School. She is an experienced educator and marketer teaching strategic marketing, marketing planning, brand management, consumer behaviour and research methods on both MBA, MSc and Executive Education programmes. For several years she was part of the Henley MBA management team and as such gained valuable experience in post-graduate education. Susan is now the Deputy Head of the School of Marketing and Reputation as well as an active researcher in the Henley Centre for Customer Management and the John Madejski Centre for Reputation. Susan is a certified business coach working with managers to support their personal and career development. 

Teaching on: Strategic Marketing - MBA Brand and Reputation Managmenet - MBA Manager as Investigator - MBA and MSc SML Management Challenge - MBA and MSc SML Strategy and Marketing Planning MSc SML Contemporary Consumer Behaviour - MSc SML Managing the Brand - MSc SML Marketing Research - MSc SML MBA Starter Workshop.


Rose S., Clark M., Samouel P. and Hair N. (2012) Online Customer Experience in E-retailing: An Empirical Model of Antecedents and Outcomes. Journal of Retailing Vol. 88, Issue 2, pp. 308-322.

S. Rose, N. Hair and M. Clark (2011) Online Customer Experience: A Review of the Business-to-Customer Online Purchase Context, International Journal of Management Reviews, Vol 13, Issue 1, pp24-39.

K. Money, S. Rose and C. Hillenbrand (2010) "The Impact of the Corporate Identity Mix on Corporate Reputation." Journal of Brand Management. Vol. 18, Issue 3, pp1-15

S. Rose and P. Samouel (2009) "Internal psychological versus external market-driven determinants of the amount of consumer information search amongst experienced online shoppers." Journal of Marketing Management Vol. 25, Issue 1-2, pp171-190.

N. Hair, S. Rose and M. Clark (2009) Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience, Journal of Customer Behaviour Vol. 8, Issue. 1, pp51-65.

A. Portlock and S. Rose (2009) "Event connected brand recognition of official sponsorship versus ambush marketing: An investigation of UK consumers and FIFA World Cup 2006," International Journal of Sports Marketing and Sponsorship. Vol. 10, Issue 4, pp 271-286.

S. Rose, M. Clark, P. Samouel and N. Hair (2011) "An Investigation of Online Customer Experience: Understanding the Drivers and Consequences of a Positive Online Customer Experience in the e-Retailing Context." The Henley Centre for Customer Management (September 2011) (White Paper)

S. Rose, M. Clark and N. Hair (2009) "The Key Influences Upon A Positive Online Customer Experience". The Henley Centre for Customer Management (November 2009) (White Paper)

S. Rose and N. Hair (2007) "Exploring the ideal online customer experience" The Henley Centre for Customer Management. (November 2007) (White Paper)

S. Rose and P. Samouel (2005) "Online information search: a conceptual model of the pre-purchase stage of e-shopping" Henley Working Paper, 0511.

S. Rose (2003) "Determinants of Online Information Search Effort: A Proposed Model" Henley Working Paper, 0302. (Working Paper)

J. Symons and S. Rose (2003) "Organisational and Programme Learning from the Development of the IBM MBA Programme" Henley Working Paper, 0305. (Working Paper)


Rose S., Dhandayudham A., and Clark M. (2012) "Shop and Click Till You Drop: An Exploratory Study of the Components of Online Shopping Addiction" 20th International Colloquium in Relationship Marketing. Nottingham Business School September 2012

Rose S., Dhandayudham A., and Clark M. (2012) "A Conceptual Model of the Predictors of Online Shopping Addiction" Australia and New Zealand Marketing Conference (ANZMAC) December 2012

S. Rose, M. Clark, P. Samouel and N. Hair (2011) "A Generational View of Online Customer Experience: A Study of Generation Y". 19th International Colloquium in Relationship Marketing. Rochester Institute of Technology, New York. September 2011.

S. Rose, C. Hillenbrand, and K. Money (2011) "Exploring Customer Relationship Lifecycles in the Development of Reputation: The Role of Corporate Branding and Corporate Reputation Building. 15th AMS World Marketing Congress. Reims Management School. July 2011

S. Rose and P. Samouel (2010) "A Relationship-based View of the Internet: The Development of an Internet Personality Scale as a Mechanism for Consumers to Express Feelings Towards the Internet." 18th International Colloquium in Relationship Marketing. Henley Business School. September 2010.

S. Rose, M. Clark and N. Hair (2009) "The Identification of Indicators of Online Customer Experience" 17th International Colloquium in Relationship Marketing. University of Maastricht. September 2009.

S. Rose, K. Money and C. Hillenbrand (2009) "Corporate Identity and the Missing Link to Corporate Reputation" 5th International Colloquium. Academy of Marketing: Brand, Identity and Reputation SIG. University of Cambridge September 2009.

N. Hair, S. Rose and M. Clark (2008) "Using qualitative repertory grid techniques to explore perceptions of online customer experience" IC-MORe: 2nd Conference on Individual Constructs in Management and Organizational Research. University of Leipzig, November 2008.

N. Hair, S. Rose, and M. Clark (2008) "Exploring notions of ideal customer experience in online B2B environments." 16th International Colloquium in Relationship Marketing. University of Swansea September 2008.

K. Money, S. Rose and C. Hillenbrand (2008) "Where does Corporate Branding end and Corporate Reputation begin? The impact of Corporate Branding Management Activities on Corporate Reputation in the Service Sector" The Reputation Institute 12th Annual Conference Beijing May 2008.

K. Money, S. Rose, and C. Hillenbrand (2007) "Where does Corporate Branding end and Corporate Reputation begin? A study of the impact of Corporate Branding Activities on Corporate Reputation in the Service Sector" Thought Leaders International Conference on Brand Management. Birmingham University, April 2007.

S. Rose (2006) "An Exploration of the Perceived Personality Traits of the Internet by Online Shoppers" The Academy of Marketing Conference, London, July 2006.

S. Rose and P. Samouel (2005) "An Exploration of the Role of Motivation in the Information Search Stage of E-shopping". The Academy of Marketing Science Conference. Florida, USA. May 2005.

S. Rose and P. Samouel (2005) "Motivations To Use the Internet for Information Search for Electrical Goods: The Experienced Online Shopper" The Academy of Marketing Conference. Dublin, July 2005.

J. Symons and S. Rose (2003) "Re-Learning in partnership. Capturing organisational learning from the development of a blended learning, corporate, MBA programme". BEST Conference. April, 2003.

S. Rose, C. Head and J. McKenzie (1999) "A Study of the relationship between learning styles profiles and performance on an online team-based collaborative learning programme" 4th Annual Conference of the European Learning Styles Information Network June 1999


Research supervision:

PhD Supervision Helen Stride: completed 2009 "The relationship between stakeholder values, stakeholder perception of organisation values and stakeholder commitment in the charity sector." DBA Supervision Andrew Dell: 2007 - current "Relative Accuracy of Evaluation of Alternatives in Online Purchasing" DBA Supervision Ramiro Martins 2011 - current "How Defenseless are Local Brands? Identification of Personality Traits that Defend Portuguese Local Brands from Global Brands." DBA Supervision Kathryn Newton "Consumer-Brand Relationships: Does Consumer Personality Moderate the Effect of Brand Personality on the Type of Consumer-Brand Relationship Formed?

Susan has worked with a range of Henley corporate clients in terms of teaching, research, conference events and project supervision. These have included Microsoft, 3M, Deutsche Telekom and more recently ING Bank through delivery of the MSc in Strategic Marketing Leadership; IBM, Vodafone, Ford, BAE Systems, Trader Media Group, and Danfoss, via delivery of Corporate MBAs and Avic of China, The British Dental Association, The Land Registry, Virgin Media and the UK Post Office via Executive Education Programmes. Susan is an active researcher and consultant, particularly in applied research and works with corporate members of the Henley Centre for Customer Management. 

Related Courses